In keeping with our concern that these days we all have to be very careful what we feed our children, we have managed to deliver natural strawberry-flavoured capsules without including such nasties as aspartame, saccharine, hydrogenated oils or any of the stuff that can seep into less considered products.

So it may not have the super-sweet punch of such additives, as the strawberry flavour is a more gentle offering, but we think that any responsible parent will be heartened by the ingredient list, which is very short.

So all that is in eye q chews are our wonderful natural-source omega-3 and omega-6 oils, natural strawberry flavour, and some basic elements to make the capsule shell chewy.